Practical career and commercial guides for junior account managers in UK food and drink.
These are the guides I wish someone had handed me when I was a commercial executive trying to work out how to make the step up. They draw on my own time in the job at innocent drinks, the years since spent hiring and training NAMs, and selling my own brands into retailers ranging from Grocery to Foodservice to Beacon accounts as a founder.
I add to them over time, so it is worth coming back. If there is a topic you would find useful, give me a shout and I will look at covering it.
The role, the path, the five skills that decide it, and how long it really takes.
Read the guide →I built a free scorecard that benchmarks you against the five skills that decide who makes the step up, with a personalised report at the end. It takes about five minutes.
Take the free NAM scorecard →